Picture of Spencer, owner of Kenwood Tire in West Bridgewater MA

Work in Progress. Kenwood Tire 3.0

Kenneth Wood started Kenwood Tire in 1963. when he bought the West Bridgewater Town Library. The library, formally a schoolhouse built around 1860, was going to be demolished to make way for a new high school.

Ken offered the town $1 to take it off their hands, and they accepted because It would cost much more for them to demolish the old building.

Picture of the West Bridgewater Library being moved in 1963 to become the new home of Kenwood Tire
The West Bridgewater Library was moved in 1963 to become the new home of Kenwood Tire

He bought some land nearby and then in December 1963, moved the building to set up shop. 

When I arrived on the scene in 1993 and started working at the shop, we changed truck tires in freezer suits because there was no heat, and communication between the service bays and the counter was done by hitting the metal support column underneath with a wrench — twice to signal that the vehicle was done., three times to ask for help. 

Invoices were hand-written with carbon paper, credit cards swiped with a knuckle-buster imprinter, tire inventory was managed with stock cards that Uncle Harry maintained. 

For 35+ years, Kenwood Tire was one of the few tire shops around and no one knew more about tires than Ken Wood.

Life was good šŸ™‚

The internet changed everything about the tire business. 

I got my first AOL CD in the mail and searched Ask Jeeves for “tires”, I realized we had to change, 

What's new at Kenwood Tire 3.0 A company called Tire Rack from South Bend, Indiana. Tire Rack cataloged, rated, and priced just about every tire.

The information was there anyone with a dial-up internet connection to see, and the price of a P205/75R14 Michelin whitewall was benchmarked.

Tire Rack took credit cards over the phone and shipped tires, tax-fee” to “recommended installers” like us.

It was a wake-up call.

I shifted focus to more automotive services like brakes, suspension, and scheduled maintenance. Added opening hours and employees. 

But I saw the possibilities of the internet — I created kenwoodtire.com with Microsoft Expression and loved that I could provide customers with useful content for free. I added a customer retention program that sent email service reminders instead of postcards.

Kenwood Tire 2.0

Social media changed the way customers see service businesses.

It is expected that they do what they say and say and what they do — to admit mistakes when they happen and make things right.

From my first Google review in 2007, I’ve never lost sight of the power of the customer experience, in-store and online — I believe in making a customer feel comfortable with their purchase, making it easy for them to do business with me.

Review sites are Kenwood Tire’s competitive advantage and most powerful marketing tool today. 

Now What?

Covid-19 highlighted Kenwood Tire’s biggest asset — the employees — their loyalty is humbling and it’s taken a pandemic for me to truly appreciate them. 

Covid-19 forced me to re-evaluate my expectations and purpose. I discovered that it’s not all about profits, goals, and being open 55 hours a week, but about focusing less on the things I can’t control, like Tire Rack, car dealers, chain stores, and even Town Fair Tire.

Today I’m focusing more on the things I can control, like providing world-class service and a great place to work.

Kenwood Tire 3.0 is about happier employees, improved efficiency, and quality work.

What's Happening at Kenwood Tire 3.0
Check out our new Hunter wheel alignment rack —

If you haven’t been to Kenwood Tire lately, here’s what’s changed.

  • We are open 8-4 Monday thru Friday – no more Saturdays!
  • We dropped some non-essential services like check engine light diagnosis and specialized in what we know –tires, alignments, brakes, and oil changes. 
  • We take a week off in August for vacation.

Kenwood Tire 3.0 is here to stay and I will never lose sight of the customer experience!

Thanks for visiting.

Find out more about me here and connect with Kenwood Tire 3.0 us on Facebook, Twitter, and Instagram.

About Kenwood Tire - internet tire installation

Making My Way in the Tire Business

The business of tires used to be simple. When I started in 1990, no-one knew more about tires than we did and we made a good profit. 

Like everything, the tire business has changed. Tires are expensive and everywhere. And thanks to the internet, customers often know more about the features and benefits of a tire than we do!

Today every chain store, franchise, car dealer, and corner gas station sells tires. 

Then there are the online tire stores: Amazon, Tire Rack, and TireBuyer.  But as cheap as they are and as much as they try to simplify things, it’s still up to you to get the right size, order the right tires and find someone who does internet tire installations.

The business of tires may have changed, but the best place to buy tires is still your local independent tire dealer.

  • You get personalized tire recommendations. We believe that the best tires are not the most expensive.
  • For us, one size does not fit all. Matching tires to drivers is what we do best!
  • We’re specialized and professional. You’ll save time and money
  • You’ll have somewhere to go when you need tire repairs, wheel balancing, and TPMS diagnosis.

Next time you need tires, give me a chance to earn your business because there’s more to tires than the price and most of the time, you’ll come out ahead buying from a tire dealer rather than the internet, chain stores, and franchises. 

Tire business salesperson

Click here our top tire choices and get a fully-installed tire price in seconds.

You can also schedule an appointment and put down a deposit on your new tires. 

I’m a tire professional and this blog is about helping you make good choices in tires.

Seriously, forget the chain stores like Town Fair Tire and franchises like Monroe, Mavis Discount Tire, and Midas, They’re all one big unhappy family.

“For them, it’s all about market share, controlling the distribution, and feeding the machine. For you, that means bait and switch, worthless add-ons, and not so free tires.”

Tires are confusing enough without ending up at a Town Fair Tire to wait 4 hours for some tires you’ve never heard of and get a worthless alignment.

I’m here to help.

1937 Pontiac hot rod wheel alignment

1937 Pontiac Wheel Alignment

Beautiful 1937 Pontiac in for a wheel alignment last week. This is the review the customer left us…

“Wanted to get a front end alignment on my street rod, called a few places I use to do business with and when they heard 1937 Pontiac they were like no sorry. Called Kenwood on a referral and these folks were like no problem. Just got out and they aligned my car with precision, Trust me this shop is comfortable fully covid prepared with hand and cloth sanitizer throughout ***** stars”

1937 Pontiac Hot Rod Wheel Alignment
Check out the great lines on this 1937 Pontiac Hot Rod

Wow! Thanks, Eric for your awesome review!

I’ve spent years positioning Kenwood Tire & Auto Service to be the best local wheel alignment specialist.

A solid combination of expertise and equipment –

  • Alignment technician, Sean, has 15+ years of wheel alignment experience at Kenwood, he works on all types of vehicles, but loves the hot-rod, custom, and vintage vehicles.
  • Our Hunter Hawkeye Elite wheel alignment system is fast and state-of-the-art.  Rubber-cushioned sensor targets clamped to the tire, not the wheel and you’ll get a “before & after” alignment report.

Eric’s 1937 Pontiac hot rod took some critical thinking to get the alignment sensors set-up correctly because there was so little clearance between the tire and fender, but we got it done! 

Times have changed, but my commitment to customer satisfaction and world-class service remains the same.

Read more reviews on Google, Yelp, and Carfax. 

I’m Spencer, the owner, and operator here at Kenwood Tire and Auto Service. 

Let me know if you have any questions or comments. 

About Kenwood Tire - Check Out Our First Delivery Van

Our First Delivery Van

Check out this great picture my sister-in-law, Pam Wood found of her father’s tire delivery van.

During the Seventies and Eighties, Ken Wood was the biggest tire dealer around and used this International van to transport new and recapped tires between his locations in West Bridgewater, Westport, and Norton MA. Seiberling was the tire brand he was distributing at the time, 

What a great find! Our first delivery van! But what makes this photo special to me is the address and phone number, 55 years later, they’re still the same!

Times have changed, but at Kenwood Tire Company the commitment to customer satisfaction remains the same.

Check out our unique location in West Bridgewater MA.

First here and last to leave I’m always looking for ways to make your visit easy and value-added.

Check out my tire shop on Facebook, Twitter, and Instagram – Let me know if you have any questions or comments.