Most tire cracking I see is normal wear and tear — most drivers wear out their tires before tire cracking and dry rot becomes a problem. Tire cracking can be obvious, or go undetected if it is in the tread area — deep cracks between the tread blocks allow water to enter the carcass of […]
The business of tires used to be simple. When I started in 1990, no-one knew more about tires than we did and we made a good profit. Like everything, the tire business has changed. Tires are expensive and everywhere. And thanks to the internet, customers often know more about the features and benefits of a […]
Buying tires is confusing. There are so many different kinds and sizes to choose from. Everyone claims to have the best tires at the best price, but what are the best tires. I’m a tire professional and I’m here to help you make good choices in tires. What makes my best tire choices different from […]